Annaliese Cothron is the Lead Consultant and founder of Synergy Data Management Corp. SDMC works with a spectrum of clients ranging from community outreach programs to high-level marketing firms. SDMC is rooted in reliable, valid research methodology to ensure that accurate results will give clients the best outcomes. Annaliese and the consultants at SDMC have a collective 16 years of experience from diverse research backgrounds, which provides clients with a unique perspective and a multidisciplinary approach to solutions. Prior to starting Synergy Data Management Corp, Annaliese Cothron received her Master of Science from Mississippi State University in Experimental Psychology with an emphasis in applied statistics. While receiving her degree, Annaliese worked concurrently in two research labs while maintaining a full-time position at the Social Science Research Center. Working as a research associate, she led the Mississippi Tobacco Data group along with Dr. Robert McMillen to pave the way to reducing nicotine use in children, teens, college students, and adults while using research gleaned from large-scale, statewide surveys to advocate for a smoke-free Mississippi. Annaliese currently works in the public health arena managing data for a school-based oral health program in San Antonio, Texas. She continues to work diligently the public health field, conducting research and partnering with community-based organizations to utilize those outcomes in applied settings.